Despite all the media chatter about Raila's digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming parliamentary and presidential race elections.
TV Bureau of Advertising
State and national political marketing strategies remain "married to broadcast television" and that only small slices of candidates' budgets are going to other digital platforms.
'Biggest megaphone'
There's a lot of talk ... about the potential for SMS, the potential for the internet, but ultimately at the end of the day, television is the biggest megaphone that these campaigns have.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment